A food carnival dubbed “Zomaland” is to be organized by Zomato, as a step to mark the entry of the firm into the experiential events space. Zomaland, as per Zomato, will present top eateries and chefs from throughout India, performances from renowned musicians, and interactive installations. The firm stated the festival will also present things we have observed at other carnivals and fairs—photo booths, games, a section for kids to have fun, and street performances.
The firm has declared that the carnival will happen in 3 cities within India in 2019’s first quarter. Zomaland will be from Jan 18 to 20 in Delhi, from Feb 8 to 10 in Pune, and from March 1 to 3 in Bengaluru. Zomato, as of now, hasn’t offered information on whether there would be an entry charge and if there is, how to purchase tickets.
More than 100 “hand-picked” eateries in that particular city will be featured by Zomaland and there would be 8 food zones. As per Zomato, the carnival will facilitate individuals to taste international and local cuisine as well as have loads of entertainment alternatives for all those who attend it.
In a statement, COO of Zomato, Gaurav Gupta, said, “We see ourselves as a food firm that intends at offering customers the finest food experience—offline as well as online…. Zomaland’s introduction is a leap forward toward our objective of ‘superior food for more individuals.’”
On the other end, the FSSAI (Food Safety and Standards Authority of India) has released the modified rules that directly influence the online grocery and food operators such as BigBasket and Grofers as well as food delivery platforms such as Zomato and Swiggy. The national food watchdog said it is intensifying the inspection of e-commerce food firms as there can be no bargain on last-mile deliverance and safety of food items.