Retail chain stores John Lewis has reported that its retail chain did exceptionally good numbers during the holiday season and witnessed growth of 11 % during the last week of December when compared to sales done during same period last year. The partnership of John Lewis includes both the Waitrose supermarkets and the departmental chain John Lewis. While the former witnessed strong sales during eve of Christmas that was included in last trading week as several people purchased last minute gifts, the latter gave the group a year-end boost with sales rising by 19.2% during the same week.
Sales of gift food items at John Lewis doubled on the Christmas evening while there was a 25% increase in well-being and beauty products. This growth was surprising for the group as December had started on a dull note with sales across both partnership companies falling by 4.8% and its sales across the year stayed relatively flat. Waitrose spokesperson stated that sales towards the end of December are usually muddled due to Christmas and New Year and this year also the figures were as per aspirations. The strong sales in the last week of December could probably have been due to both dates falling on different weeks.
According to retail analyst Nicholas Carroll, though festival season has distorted sales figures a little John Lewis has done pretty well compared to other contemporaries as they have reported growth in sales by 4 % within last two weeks of December. John Lewis stated that they had also offered a stock clearance sale on electrical and home appliance products that helped to increase sales of Apple’s products by 3% and of other technology products too. During this period the sales of both fresh and frozen foods at Waitrose’s stores rose by 22% when compared to sales during same period last year.